In a continuous effort to focus on the well-being of their customers, Pierce’s Supermarket, Inc. has expanded their website to include a variety of articles and online resources designed to promote and encourage healthy eating and living. 

The new health and wellness module, created by the DW Green Company of Tempe, Arizona, can be accessed via Pierce’s homepage, and viewed at http://piercesmarkets.com/pierces/wellness/. This continuously updated new addition to the Pierce’s website includes articles offering suggestions for healthy dining and entertaining, information on special diets, a glossary of nutritional terms, hundreds of recipes, produce guides, and much more.

This user-friendly site enables visitors to easily search for, and locate, information on a variety of health-related topics. For instance, the “Color of Nutrition” feature presents a color-based guide to the health benefits, nutrients and peak seasons of many fruits and vegetables. Each section of the site also includes links that cross-reference other resources available on www.piercesmarkets.com, giving visitors access to a great amount of information.   

By integrating the health benefits of popular foods with an extensive database of delicious recipes, Pierce’s makes learning about health, and applying the information to everyday life, much more approachable.

Useful features such as weekly menu planners, shopping lists, and recommendations of in-season produce simplify shopping and cooking, assisting Pierce’s customers in their efforts to adopt or maintain a healthy, balanced diet.

“We are very excited to offer this new service to our customers,” President and General Manager Jeff Maurer said. “We know, from listening to our customers, that healthy eating is becoming more and more important to them and their families. This service is a tool that can help them make the best choices for their individual lifestyles.”

Pierce’s has been committed to serving the communities of Wisconsin for more than 80 years. With locations in East and West Baraboo, Madison, Muscoda and Portage, Pierce’s is continuously striving to meet the diverse needs of their customers. The Portage location now features a newly designed, 160-foot space showcasing an exciting and extensive new selection of natural and organic products for those looking for healthy and environmentally friendly alternatives to conventional grocery items.